Storytelling is critical because it ensures that the analysis is communicated clearly and is relevant to the target audience. It involves both visual and written components, tailored to different audience needs.
The type of presentation, whether a detailed report or a concise executive summary, depends on the preferences of the audience. For example, a production line manager might prefer detailed reports with visualizations, while a CEO may favor a concise executive summary.
This is typically a one-page document summarizing the problem, the project’s relevance, key results (potentially with visualizations), and recommended actions. It is designed for decision-makers who prefer a high-level overview without delving into technical details.
For audiences requiring more in-depth information, a full report includes an executive summary followed by detailed descriptions of methods, assumptions, and results. It also integrates data visualizations, explaining their significance and providing a thorough analysis of the findings.
Regardless of the format, the goal is to ensure the analysis is clear and actionable. Visualizations play a key role in highlighting trends, comparisons, and insights, while written explanations ensure that the visual data is correctly interpreted by the reader.