LO 1-1: Define Data Analytics.
LO 1-2: Understand why Data Analytics matters to business.
LO 1-3: Explain why Data Analytics matters to accountants.
LO 1-4: Describe the Data Analytics Process using the IMPACT cycle.
LO 1-5: Describe the skills needed by accountants.
LO 1-6: Explain how the IMPACT model may be used to address a specific business question.