Time series analysis is a tool/technique used to predict future values - such as sales, earnings, or operating cash flows - based on past values of the same variable. The term persistence refers to the repeatability (or continuity) and durability of the financial statement variables over time. It is an estimation of whether the trend of the past financial performance will continue.
In a 2004 study, Dechow and Schrand examined the persistance of various financial statement variables over the period 1987 to 2002.
Performance measures used:
Sales
Operating income
Cash flows from operating activities
Cash flows from financing activities
Cash flows from investing activities