Professor Adams' Lecture Materials

Learning Objective M02B-02: Compare and contrast exploratory data visualizations and explanatory data visualizations.

Exploratory Data Visualizations

Exploratory data visualizations can reveal patterns in the data, which can lead to greater insight in exploratory data analysis as part of PERFORM THE ANALYSIS of the AMPS analytics model.

Explanatory Data Visualizations

Explanatory data visualizations are very useful for communicating the findings of the data analysis to stakeholders as part of SHARE THE STORY of the AMPS analytics model.
How can we best communicate the results of the data analysis? A chart, a graph, a dashboard, a written report, or combinations of these items?

Data Visualization Process

Understand the data.
Select the data visualization tool.
- Excel.
- Tableau.
- Power BI.
- Others.
Develop and present the visualization.
- Keep the user in mind.
- Create or reinforce knowledge.
- Choose the right chart.

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